Advertising Standards

These Advertising Standards were developed and approved as outlined in Section 133 of the 
Health Professions Act (HPA, 2000).

An Advertisement can be a useful way to communicate the Health Services offered by a 
health-care professional so that the public can make informed choices. Registrants of the 
College of Registered Nurses of Alberta (CRNA) practice with honesty and integrity, and do 
not misuse their status or power when advertising their health services.

The purpose of this document is to outline the expectations of registrants when advertising 
their nursing health services. These standards apply to registrants who are

• advertising their self-employed practice, or
• involved in advertising the nursing health services they offer.

The HPA (2000, s 102) states the following:

“A regulated member shall not engage in advertising that is untruthful, inaccurate or 
otherwise capable of Misleading or misinforming the public.”

Advertising that contains false and/or misleading content can compromise health-care 
choices, compromise trust, and harm the integrity of the profession. Misleading content may 
become the subject of complaints and disciplinary proceedings. Registrants must consider 
that any advertising of nursing health services limits or addresses perceived conflicts of 
interest.